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Blog CTA Switch to Book a Demo

Problem Statement

Blog posts currently inject a shared end-of-post CTA that prioritizes "Start a 24-hour pentest now." We want the primary CTA to be "Book a demo" across blogs, including squr-beats-humans-ctf.

Goals

  • Make "Book a demo" the primary end-of-post CTA on blog articles.
  • Keep a secondary path for starting a pentest for readers ready to try the product.
  • Preserve analytics tracking for both CTA actions.

Non-Goals

  • Redesign blog layout or CTA styles.
  • Change CTA copy inside individual article bodies unless needed.

Proposed Changes

  • Update the shared blog CTA injection in squr-website/blog/blog.js so the primary button links to /book-a-demo.html.
  • Move the pentest link to the secondary CTA line.
  • Update PostHog metadata to reflect the new button text for analytics clarity.

Security & Privacy

  • No new data collection.
  • Existing PostHog events remain, with updated metadata only.

Testing / Validation

  • Load any blog post and verify the primary CTA says "Book a demo."
  • Confirm the secondary CTA links to https://app.squr.ai/dashboard.
  • Verify PostHog events still fire for both CTA clicks.