Blog CTA Switch to Book a Demo
Problem Statement¶
Blog posts currently inject a shared end-of-post CTA that prioritizes "Start a 24-hour pentest now." We want the primary CTA to be "Book a demo" across blogs, including squr-beats-humans-ctf.
Goals¶
- Make "Book a demo" the primary end-of-post CTA on blog articles.
- Keep a secondary path for starting a pentest for readers ready to try the product.
- Preserve analytics tracking for both CTA actions.
Non-Goals¶
- Redesign blog layout or CTA styles.
- Change CTA copy inside individual article bodies unless needed.
Proposed Changes¶
- Update the shared blog CTA injection in
squr-website/blog/blog.jsso the primary button links to/book-a-demo.html. - Move the pentest link to the secondary CTA line.
- Update PostHog metadata to reflect the new button text for analytics clarity.
Security & Privacy¶
- No new data collection.
- Existing PostHog events remain, with updated metadata only.
Testing / Validation¶
- Load any blog post and verify the primary CTA says "Book a demo."
- Confirm the secondary CTA links to
https://app.squr.ai/dashboard. - Verify PostHog events still fire for both CTA clicks.